Maybe romance does sell after all. From what I've learned about the advertising world, men predominantly respond to sexual themes in advertising more than women. And conversely women respond to emotional ads. Taste varies a bit, but sex is a useful tool for sparking interest in certain products. It's undeniable. Even if it's just sparking controversy. While sex is not appropriate all the time, just when you thought it wouldn't sneak up on you in an ad targeted towards women, it does. But can a hybrid of sex and romance fool women into buying this product.
In this spot for a minivan they were specifically targeting moms. It's sexual because he's shirtless for the majority of the ad. But it's clearly romance novel based in its delivery. Clearly the typical man isn't an adonis with the urge to keep the house spotless, iron his own shirts, and even clean the toilet. It's kind genius. If they can't have the man that does more than he's supposed to, then they can at least have the minivan.
So here is yet another example. It's disgustingly effective.
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