Friday, July 11, 2008

Advertising Audacity: Before intelligence and after common sense.

I believe this item is the most blatant piece of puffery I've seen in
advertising in a long time. I found this in a D.C. publication and
thought it was worth a chuckle. How did this man lose weight and years
all at the same gym? If I found a gym that could take years off of my
life I'd be a very rich man. This is a prime example of bad
advertising. Way to take us down a notch Fitness Together. I think one
of the main problems with the advertising world is that amateurs are
allowed to print such idiotic ads without any real creative merit or
credibility.

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